Armstrong Auto Group Acquires INEOS Grenadier

TOOWOOMBA family-owned and operated automotive dealership Armstrong Auto Group is proud to announce the acquisition of German vehicle brand INEOS Grenadier.

The procurement is a strategic move from Armstrong Auto Group in expanding their presence in Toowoomba, which is key to future growth and profitability.

Arriving to Toowoomba in early 2023, the sale of the popular 4x4 brand was an instrumental tactic in the wider plan to increase market share of the growing popularity of off-road driving.

Armstrong Auto Group Principal, John Armstrong, said the transaction while complex, had the Toowoomba and South East Queensland customer at the forefront of the deal, and is excited to bring this innovative and exciting brand to the Darling Downs region.

“We are pleased to have such a ground-breaking brand under the Armstrong Auto Group banner. This acquisition reflects our approach to continue to grow a significantly scaled franchised dealership business and further grows our representation in Toowoomba”, he said.

“Armstrong Auto Group is looking forward to working together with INEOS to ensure an easy introduction of the INEOS brand and the overall experience of consumers, ensuring our new and existing customers receive the same exceptional service they have seen these last 30 years.”, he said.